Why would you consider having a network marketing Internet business instead of going belly to belly? Network marketing has been an opportunity for the average person to make an extraordinary income for quite a while now. The history is actually quite interesting. I won’t at this time get into a history lesson, but if you are interested, google “network marketing history” and you might find some things that are pretty eye opening. When the first network marketing sprouts where forming there were no computers or cell phones. This means there were no webinars, no conference calls, no blogging, no autoresponders etc. In fact, about 90% of the tools that we have available to us today, were simply not available 60 and 70 years ago.

That said, it’s obvious that the beginnings of network marketing were all about networking, meeting people face to face. Traveling around town, going door to door and looking for a sale is really where it started. Door to door sales with an extra incentive, that being that the prospect could also potentially become a sales agent. At the time, it’s what people were used to, many people made a comfortable full time income selling door to door. Most business was conducted belly to belly. Some spit in the hand with a firm shake was all that was needed to cement a business relationship for good. In some ways it was a much simpler time. Things moved a lot slower then. There was no fast food, no tweets and instant messaging. Families still sat around the dinner table and discussed their lives. I guess that may still happen today, but being raised by a single mom in NYC, I wouldn’t know much about that.

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Over time, some things changed in that meetings were sometimes held in hotels and as the use of the telephone became more common more business could be conducted over the phone. That was just the natural progression. Just like the invention of the combustion engine fazed out the reliance on horses for mobility, so has technology fazed out the necessity of what I call old school network marketing. This is no way means that relying solely on warm market prospecting doesn’t work. I’m sure your have heard of many stories where these methods have brought individuals to the top of pay plans. I’m sure that there will be those in the future that use these methods successfully as well. The thing is though that just like a horse and buggy will get you from NYC to Los Angeles. A Porsche will get you there much faster. Still, there are some people like the Amish in Pennsylvania that prefer the horse and buggy, they have every right to and that’s part of what makes life so interesting.

For many though the idea of asking friends and family to join you in business is a very uncomfortable proposition. This is very understandable and could very well be part of the reason that the phrase was coined, “don’t mix business with pleasure”. Again, for some this method has been very successful, but that fact that there is a 97% failure rate in this industry should not be ignored either. Should we believe that 97% of all people that get started in network marketing are inherently lazy. Since currently 9% of our country is unemployed I’m going to say, that based on pure math that is simply not the case.

So what is it? Why are so many people unsuccessful in this industry?

I don’t believe that you can point the finger at one specific thing and say that is the sole culprit. There are several factors involved.

The primary factor however is still the individual. In all honesty, most people were just not cut out to take the amount of rejection that you get when using the old school methods. That’s why many people who get involved just don’t take enough action. Most people find the word “no” painful. Fewer people have a skin thick enough to really not care. So people stop prospecting, in order to avoid the pain. Then they either quit the industry or join another company in the hopes that this time it will be easier. Obviously it won’t if you are using the same methods.

The new school method of network marketing means having a network marketing Internet business and is very different in that you are using tools to do the initial prospecting for you. You have systems in place to weed out the individuals that are going to say no. You never have to hear those no’s anymore. The system actually finds the people that initially are saying yes and that will be the first time that you actually speak to them.

If you are looking at network marketing for the first time or you have been in the industry for some time but have not been able to get it to work yet. Consider a network marketing Internet business that is simple to set up and fun to operate.